The Power of Intent

Google Ads

Meta Ads are for creating demand. Google Ads are for capturing it. When someone has a dental emergency or finally decides to get implants, they don't scroll Facebook. They go to Google. The statistics below, pulled from a recent 30-day campaign, highlight the power of this high-intent traffic.

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144

Total Conversions (Calls & Forms)

$40.03

Average Cost Per Lead (CPL)

16.23%

Conversion Rate (CVR)

$5,764.54

Total Ad Spend

The Right Patient at the Right Moment.

Google Ads (also known as Pay-Per-Click or PPC) are built on search intent. A patient types "emergency dentist near me" or "dental implant cost," and your ad appears at the very top of their results. They are in pain, or they have a high-value problem they want solved today. We make sure your practice is the first solution they see.

The "Nerd" Data

Why Google Ads Are Critical for Dentists

Google's platform is an auction for visibility. Winning isn't about outspending; it's about out-smarting. We target the specific, high-intent phrases that signal a patient is ready to book an appointment.

High-Intent Keyword Targeting

We skip broad, expensive terms like "dentist." We target "money" keywords that lead to appointments: "emergency dentist [Your City]" "dental implants near me" "Invisalign consultation" "same-day crowns"

Hyper-Local Geotargeting

We don't just target your city. We draw a tight 5-10 mile radius around your physical address, ensuring you only pay for clicks from patients who live or work nearby.

Day & Time Scheduling (Dayparting)

If you're running an "emergency dentist" campaign, we can set it to run 24/7. If you're promoting consultations, we can focus your budget only during the hours your front desk is active to answer the phone.

Device-Specific Bidding

Over 90% of local "near me" searches happen on a mobile phone. We bid up on mobile devices and feature "Click-to-Call" extensions so a patient can call your office with a single tap from the ad.

Negative Keyword Management

This is our "nerd" secret weapon. We proactively block your ads from showing for searches like "free dental work," "dental school clinics," or "jobs for dentists." This stops wasted spending and dramatically improves your lead quality.

"We have experience with Dentists Nerds – they improved the website design, content optimization and help us with more implant leads – we are satisfied. We are especially happy with Shawn! He meets with us on a monthly basis to go over our progress in website status and helps us to strategize on how to rank higher for our implant and All-On-X. Thank you Shawn for your hard work."“As a start up, I was very scared and worried if I made the right choice picking Dentist Nerds as my marketing company. They have proved to be one of the best decisions I made! From the website design to getting new patients in, they have been amazing.”

Dr. Armen Shant

Gardena Dental Group

6-Step Blueprint

Our Website Process

A successful Google Ads campaign isn't a "set it and forget it" gamble. It's a precise, data-driven process. We’ve perfected this into a 6-step blueprint that takes the guesswork out of patient acquisition and ensures every dollar you spend is working to grow your practice.

Step One

The "Deep Dive" & Keyword Strategy

We start by becoming "nerds" about your practice. We analyze your highest-value services (Implants, Invisalign, Emergency) and your local competitors. We then perform exhaustive keyword research to identify the "money keywords"—the high-intent phrases that patients type right before they book (e.g., "emergency dentist near me," not "tooth pain").

Step Two

The Hyper-Segmented Campaign Build

This is where amateurs fail. They lump "implants" and "cleanings" into one campaign. This is a recipe for wasted money. We build separate, hyper-segmented campaigns for each of your core services. This means your "Invisalign" budget only goes to "Invisalign" searches, and your ad copy perfectly matches the user's intent, skyrocketing your Quality Score.

Step Three

Compelling Ads & High-Conversion Landing Pages

The ad only gets the click. The landing page gets the patient. We write compelling, "problem-solution" ad copy that speaks directly to the searcher's need. Then, we send that click to a custom, high-speed landing page (NEVER your homepage) that matches the ad's promise and has one clear call-to-action: "Book Your Appointment."

Step Four

"Nerd-Level" Conversion Tracking Setup

This is our non-negotiable. If you can't measure it, you can't optimize it. We install "nerd-level" tracking on everything. This includes:

Dynamic Call Tracking: We know which keyword, ad, and campaign drove a phone call.
Form Submission Tracking: We track every lead from your landing page.
Appointment Booking Integration: We tie it all back to your scheduling software to measure true ROAS (Return on Ad Spend).

Step Five

Launch & Initial 72-Hour "Hyper-Care"

We don't "launch and lunch." The first 72 hours of a campaign's life are critical. Our team watches your new campaigns like a hawk, monitoring initial search terms, click-through rates (CTR), and costs. We immediately add new negative keywords to filter out junk traffic (like "jobs" or "free clinics") from day one.

Step Six

Relentless Optimization & Scaling

This is the real work and why you hire "nerds." A Google Ads campaign is a living thing. Every single week, we are in your account, analyzing the data:

Pausing ads that aren't performing.
Adding new negative keywords to refine traffic quality.
Adjusting bids on your most profitable keywords.
Shifting your budget to the campaigns that are actually putting patients in your chairs.

We don't just maintain your campaign; we make it more efficient and more profitable every single month.

Winning on Google Means Using All of Google

Basic campaigns just bid on keywords. "Nerd-level" campaigns dominate the search page. We leverage Google's most advanced (and often overlooked) features to maximize your visibility, build instant trust, and make it effortless for a patient to book.

Ad Extensions (Taking Up More Real Estate)
Call-Only Ads (The "Emergency Patient" Magnet)
Google Local Services Ads (The "Google Guaranteed" Badge)
Performance Max (PMax) & Retargeting

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Book a free demo, share your story, and discover how our proven marketing strategies can attract more patients, increase revenue, and simplify your daily marketing.

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