Multi-Channel Advertising Campaign Strategy
Your next patient will get to know your practice across a few different channels. A Google search, an Instagram post, a Facebook video, and then the call. We build the 'omnipresence' that keeps your practice in each of those moments.
Total Leads (Calls + Forms)
Blended Cost Per Lead (CPL)
Overall Conversion Rate (Clicks to Leads)
Total Ad Spend (Google + Meta)
Built to Work Across Every Channel Your Patients Use
Before they ever pick up their phones, your next patient meets your practice in pieces, on Google, on Instagram, on Facebook. We connect those pieces into a single, consistent experience that points back to your practice.
Every Channel, One Plan That Connects Them
The Nerds' signature strategy is more than running ads on Google and Facebook at the same time. That's just noise. A real multi-channel strategy is a connected system where each platform feeds the next, and that's the kind of work we do best.
We Build a Unified Funnel, Not Separate Silos
Your patients move between platforms throughout the day, and your campaigns should move with them. We run every channel from one team that shares the data in real time, so a click on your Google ad becomes a Facebook retargeting moment by the end of the day. No patient gets lost between platforms.
We Use Data-Driven Attribution to Find What Really Works
If a patient sees your Facebook ad, then searches for you on Google, which ad gets the credit? Most agencies can't tell you. We can. Our "nerd-level" tracking uses multi-touch attribution to see the entire journey. We know Meta created the demand and Google captured it. This allows us to intelligently allocate your budget instead of just guessing.
We Practice Message Sequencing, Not Ad-Blasting
Repeating the same offer on every platform wastes spend and bores the patient. We tune the message to where a patient is in their journey, with awareness-building ads on Facebook, consideration-stage content on Instagram, and direct-call ads on Google.
We Provide One Blended CPL, Not Three Confusing Reports
Your day is already full. The last thing you need is three separate reports from three different agencies competing for your attention. You get one dedicated Nerd and one live dashboard that combines your total ad spend, your total new patients, and the cost of each new patient across every channel. One place to look, one person to ask.
We Are Budget Arbitrage Experts
Every dollar in your ad budget has a more profitable place to be than the obvious one. A dental implant click on Google often costs more than the same click on Bing. A Meta ad introducing Invisalign can turn into a low-cost branded search on Google days later. We find the path that produces the most patients per dollar, even when it isn't the simplest one to set up.
"We have experience with Dentist Nerds – they improved the website design, content optimization and help us with more implant leads – we are satisfied. We are especially happy with Shawn! He meets with us on a monthly basis to go over our progress in website status and helps us to strategize on how to rank higher for our implant and All-On-X. Thank you Shawn for your hard work."
Dr. Armen Shant
Gardena Dental Group
How Your Multi-Channel Campaign Comes Together
Building a multi-channel strategy takes more than launching ads on four platforms at once. Each campaign follows the same connected process, where every channel is set up to feed information into the next.
Patients Don't Live on One Platform, Your Ads Shouldn't Either
Your patients move between platforms throughout the day. They're on Google during work, Instagram at lunch, and Bing in the evening. A single-channel campaign reaches them in only one of those moments, not the others where they might actually be ready to book.
- You Conquer the Rule of 7: You build trust at every touchpoint. Patients usually need to see a practice seven to ten times before they trust it enough to book. A connected strategy creates those touchpoints on purpose, so the patient sees your video on Facebook, finds your services on Google, and reads your reviews in a retargeting ad before they ever call.
- You Create Data Arbitrage to Lower Costs: Your budget works harder when it's pointed at the right platform. A patient who costs more to reach on one platform often costs less on another. We move spend toward the platforms producing patients at the lowest cost for each procedure, which keeps your blended cost per patient down and protects your budget from sudden price increases on any single channel.
- You Build a Data Feedback Loop: You build a campaign that learns from itself. The data from each platform feeds the next one. What patients search for on Google shapes your Facebook ad copy. The patients who respond to your Facebook ads inform the targeting on your Google campaigns. The result is a campaign that gets more efficient every month, not one that flattens out after launch.
Ready to Grow Your Practice? Your Success Story Starts Here!
Book a free demo, tell us your story, and leave the call with a clear picture of where you're ranking now, where we think you could rank, and what it would take to get there.
