The Omnipresence Engine

Multi-Channel Advertising Campaign Strategy

Your next high-value patient won't just see one ad. They'll search for you on Google, see a testimonial on Instagram, and remember your doctor's video from Facebook. We are the "nerds" who build that single, unified "omnipresence" system, ensuring your practice is the only one they think of.

52

Total Leads (Calls + Forms)

$48.08

Blended Cost Per Lead (CPL)

15.1%

Overall Conversion Rate (Clicks to Leads)

$2,500

Total Ad Spend (Google + Meta)

Stop Marketing in Silos. Start Dominating the Entire Patient Journey.

Your next high-value patient won't just see one ad. They'll search for you on Google, see a testimonial on Instagram, and remember your doctor's video from Facebook. We are the "nerds" who build that single, unified "omnipresence" system, ensuring your practice is the only one they think of.

Why Choose Dentist Nerds for Your Omnipresent Strategy?

Most Agencies Manage "Channels." We Build a "Full-Funnel Machine."

An "omnipresent" strategy is more than just running ads on Google and Facebook at the same time. That's just noise. A true multi-channel strategy is a data-driven system where each platform works as a team, passing information to the next. This is where we thrive.

We Build a Unified Funnel, Not Separate Silos.

A generalist agency has a "Google guy" and a "Facebook guy" who never talk. This is a massive "data leak." We are platform-agnostic "nerds" who build one cohesive funnel. We use data from one platform to make the others smarter. A high-intent click on your Google Ad instantly adds that patient to a "warm" retargeting audience on Facebook. No lead is left behind.

We Use "Data-Driven Attribution" to Find What Really Works.

If a patient sees your Facebook ad, then searches for you on Google, which ad gets the credit? Most agencies can't tell you. We can. Our "nerd-level" tracking uses multi-touch attribution to see the entire journey. We know Meta created the demand and Google captured it. This allows us to intelligently allocate your budget instead of just guessing.

We Practice "Message Sequencing," Not "Ad-Blasting."

Blasting the same "$99 New Patient" offer on every platform is lazy and ineffective. We are marketing "nerds," not just ad-buyers. We sequence your message based on the patient's journey:

We Provide One Blended CPL, Not Three Confusing Reports.

You don't have time to read three different, confusing reports from three different agencies. We are your single source of truth. You get one dedicated "Nerd" analyst and one simple, live dashboard. It shows your blended Cost Per Lead (CPL)—your total ad spend divided by your total new patients. We simplify the chaos so you can see the one number that matters.

We Are "Budget Arbitrage" Experts.

We are obsessed with efficiency. We know a "Dental Implant" click on Google can cost $20, but a click on Bing might cost $10. We know we can use cheap Meta ads to create demand for "Invisalign," so patients search for your practice name on Google (a click that costs pennies). We find the most profitable, data-driven path to a new patient, not just the easiest one.

"We have experience with Dentists Nerds – they improved the website design, content optimization and help us with more implant leads – we are satisfied. We are especially happy with Shawn! He meets with us on a monthly basis to go over our progress in website status and helps us to strategize on how to rank higher for our implant and All-On-X. Thank you Shawn for your hard work."

Dr. Armen Shant

Gardena Dental Group

The "Nerd-Level" Omnipresence Blueprint

How We Build Your 360-Degree Patient-Acquisition System

True omnipresence is a meticulous, data-driven process. Here is our step-by-step blueprint for building a machine that finds, nurtures, and converts your ideal patients across every platform.

01
Step One

The Full-Funnel "Nerd" Audit

We don't launch anything without data. First, we analyze all your current marketing. We connect to your Google, Meta, and Microsoft ad accounts to find your current CPL on each. We identify your "leaky buckets"—where are you losing patients between the click and the call?

02
Step Two

The Patient Avatar & Platform Map

We define exactly who you want. A 55-year-old implant patient spends their time on Facebook and Bing. A 30-year-old Invisalign patient lives on Instagram and Google. We build data-driven patient avatars and map their entire digital day, identifying every platform we need to be on.

03
Step Three

The Cross-Platform "Nerd" Tech Setup

This is the critical step. We install and unify your tracking pixels (Meta Pixel, Google Tags, Microsoft UET) into one central data "brain." We build the custom "audiences" that will power the entire strategy, such as "Website Visitors (Last 30 Days)," "Google 'Implant' Clickers," and "Facebook Video Viewers (75%)."

04
Step Four

Launching the Sequenced Campaigns

  • We go live with the right message, on the right platform, at the right time.
  • Phase 1 (CREATE): We launch "Awareness" campaigns on Meta (Facebook/Instagram) to a new cold audience, building trust with video testimonials and "meet the doctor" content.
  • Phase 2 (CAPTURE): We launch high-intent "Search" campaigns on Google & Bing to capture patients who are actively looking for your services right now.
  • Phase 3 (CONVERT): We launch "Retargeting" campaigns that show testimonial ads and special offers only to the "warm" audiences built in Phases 1 & 2.
  • 05
    Step Five

    "Nerd-Level" Budget Optimization

    Our job isn't done at launch—it's just beginning. We monitor the data daily. We see your Google CPL for implants is $80, but your Bing CPL is $45. We immediately shift budget to Bing. We see your Instagram ads are warming up leads for 50% less than Facebook. We scale the Instagram budget. We are constantly "tuning" your engine for maximum performance.

    06
    Step Six

    The Unified Report & Scaling

    You get one simple, clear report that matters. It shows your Total Ad Spend (across all platforms), Total New Patients, and your Blended Cost Per Lead. Once we've proven the CPL and you're seeing a clear Return on Ad Spend (ROAS), we work with you to scale the entire system to predictably fill your schedule.

    Your "Google-Only" or "Facebook-Only" Campaign Is Leaking Patients (and Money).

    In today's fragmented digital world, your "ideal patient" is not in just one place. They're on Google at work, Instagram on their lunch break, and Bing at home. A single-channel campaign is like fishing with one hook in a massive ocean—you'll get lucky, but you're missing the most profitable opportunities.

    • You Conquer the "Rule of 7." Marketing data is clear: a high-value patient needs to "touch" your brand an average of 7 to 10 times before they trust you enough to book. An omnipresent system manufactures these touchpoints. They see your helpful video on Facebook, search your service on Google, and then see your 5-star reviews in a retargeting ad. You build the trust and authority that converts a "maybe" into a booked appointment.
    • You Create "Data Arbitrage" to Lower Costs. This is our "nerd" specialty. When your "dental implant" keyword on Google costs $20 per click, but we can create an implant lead on Facebook for $8 and get a click on Bing for $9, we create "arbitrage." We strategically allocate your budget to the most profitable platform at that moment. This diversifies your risk, protects you from competitor price wars, and keeps your blended Cost Per Lead (CPL) as low as possible.
    • You Build a "Data Feedback Loop. " This is the "nerd-level" advantage. In our system, your platforms talk to each other. The keyword data from your Google campaign (what patients are actually searching for) makes your Facebook ad copy more relevant. The demographic data from your Facebook leads (who they really are) builds smarter "Lookalike Audiences" for your Google campaigns. Your ads get smarter, cheaper, and more effective every single month.

    Ready to Grow Your Practice? Your Growth Story Starts Here!

    Book a free demo, share your story, and discover how our proven marketing strategies can attract more patients, increase revenue, and simplify your daily marketing.

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