West Hollywood Dental Studio
From invisible on Google to top 3 rankings — here's exactly how.
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The Challenge
West Hollywood Dental Studio had a website and a Google presence, but they were not ranking where it counted. With six keywords in the Top 3 positions and just 25 total ranked keywords, they were missing out on the searches that drive new patient bookings.
The biggest gap? They were invisible for the most valuable local searches in their area that people use when they are ready to book immediately.
In a city full of dental options, not showing up at the top means losing patients to the practice down the street — every single day.
The Process
We focused on one goal: making West Hollywood Dental Studio the first practice locals find when they search for a dentist.
1. Service Page Optimization
The website had the right services, but Google couldn't connect them to what patients were searching for. We fixed that:
- Rewrote key service pages around the exact terms West Hollywood patients search
- Structured each page to clearly signal relevance to Google
- Improved page titles, headers, and descriptions to match local search intent
- Ensured every page answered the questions patients ask before booking
This gave Google clear signals to rank the practice for high-value searches.
2. Google Business Profile Optimization
The Google Business Profile is the single most important asset for a local dental practice. We overhauled it completely:
- Updated all practice information, services, and categories
- Added high-quality photos and regular posts to keep the profile active
- Optimized the profile to target the most valuable local search terms
- Built a consistent review strategy to grow trust and visibility
The result: West Hollywood Dental Studio is now prominently visible on Google Maps for searches like "dentist in West Hollywood."
3. Patient-Focused Keyword Strategy
Most dental websites use clinical language — real patients don't search that way. We aligned the practice's online presence with how people actually search:
- Identified the highest-value search terms used by local patients
- Prioritized urgent, high-intent searches like "emergency dentist west hollywood"
- Mapped each keyword to the right page so Google could rank them for the right queries
- Tracked position improvements month over month to keep refining the strategy
The practice grew from 25 keywords in the top 20 positions to 134, more than a 5x increase.
4. AI Search Visibility
Search is changing. More and more patients are using AI tools like Google's AI Overview to find local services. We made sure West Hollywood Dental Studio appears there as well:
- Structured content to align with how AI search tools surface local recommendations
- Optimized pages to be cited by Google's AI Overview results
- Ensured the practice appears in AI-generated answers for emergency dental searches
Today, West Hollywood Dental Studio appears in AI search results for "emergency dentist west hollywood" — a competitive edge most local practices do not yet have.
the results
- #1 on Google for "emergency dentist west hollywood,” including AI Search
- #1 on Google for "dentist in west hollywood"
- 1,054 organic users — 58.36% of all website traffic now comes from organic search
- 1,510 total clicks from Google Search
- 214,000 impressions: the practice is being seen by patients across the area
- Top 3 keyword rankings grew from 6 to 38 — a 533% increase
- Keywords ranking in positions 1–20 grew from 25 to 134 in under 12 months
Organic users
Increase Top 3 Keyword Rankings
Total Clicks
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