Westgrove Dental Care

Westgrove Dental Care needed to become the first practice locals find, and the easiest one to choose. We ran the plan on two tracks at once, paid and organic.

1. Locally-Targeted Meta Ads

With no paid channel running, the only patients Westgrove reached were the ones already searching for it by name. Meta Ads changed that quickly. We built a campaign focused on Garden Grove, across Facebook and Instagram, putting the practice's services in front of high-intent local audiences:

• Tight geographic targeting around the Garden Grove service area
• Creative built around the practice's real strengths and offers
• Continuous testing of audiences, placements, and messaging

This gave the practice an immediate, controllable source of new-patient demand.

2. Conversion-First Scaling

Spending big before you know what works just buys expensive guesses. We started lean on purpose, putting only enough behind the campaign to learn which audiences and creative actually converted. From there we scaled the budget behind the clear winners:

• Shifted from early lead-gen testing to a conversion-optimized objective
• Reallocated spend toward the best-performing audiences and creative
• Kept clicks cost-efficient as daily delivery climbed

New-patient leads grew from 12 in the first month to 20 in the second.

3. Service-Page & Keyword SEO

Most dental sites are written in clinical language, the words a dentist would use, not the ones a patient types into Google. That mismatch leaves good practices invisible to the exact searches that should find them. We rewrote the site around how Garden Grove patients actually search, then backed it with content and tracking:

• Optimized core service pages around real local search terms
• Published consistent blog content to broaden topical authority
• Tracked positions monthly across Semrush, GA4, and Local Falcon

The practice now shows up on Google for far more of the searches patients use, and ranks higher for them.

Organic keyword positions grew across every tier in the period:

4. Google Business Profile & Authority

For a local dental practice, the Google Business Profile is the single most important asset. It is what surfaces in the map pack, and for most patients it is the first impression they get long before they reach the website. We treated it as a living asset, keeping it sharp and growing:

• Maintained accurate info, services, photos, and regular posts
• Answered new reviews consistently to protect the 5.0★ rating
• Built links steadily to grow domain authority and map presence

Today, Westgrove Dental Care ranks #1 on Google Maps in Garden Grove for its core local searches.